A product is a good or service that a market will pay for because someone wants it badly enough. There are three main pieces to the equation:

1. The market (duplicate customers)
2. The product
3. The distribution channel

A customer is a person with an itch. They're thinking: "I'm looking to... [XYZ]" as they browse solutions for their itch. The itch can exist for situational or personal reasons, which you can stereotype into a "customer persona" model.

A good product offers a repeat relief to the itch. It should be priced higher than it takes to make on average, or else your company will lose money. Make sure there is a large market of duplicate "customer personas". This is important because it scales the work you put into building your product.

Finally good products should have good distribution channels. If people have an itch, but they can't find your product, then they won't be able to buy it. Whatever strategy you use to distribute your product, make sure it costs less than your product's earnings.

⚠️ Apply this: The "NO ONE ASKED" test ⚠️

If your gut instinct response to a product is "no one asked", then it's probably a fake product.